Tag: Social Media

Social Network Power Vacuums

The continued collapse of Twitter has lead to all sorts of folks scrambling to fill the void. They’re all a bit of a shitshow in different ways (which, let’s be honest, so is/was Twitter). Will Blue Sky be the next Twitter? Will Threads be the next Twitter? Will Hive be the next Twitter? Will Twitter be the next Twitter? It’s all a bit laughable.

First there were the young scrappy services that were already trying to do a thing (think Mastodon or Hive), so already existed when the exodus from Twitter first started. None of those are going to get the mass inertia (and I think that’s a good thing, let them fill particular niches like they already were – hopefully enough folks stick around there that it just makes them more viable for their communities in the long run).

Now you’ve got the services that were either in development (Blue Sky) or fast-followed (Threads). Blue Sky might end up doing a thing – I’m not on it, but it sounds like a lot of “the cool kids” managed to land there. It’s still a semi-closed beta, so it’s got the “exclusivity” thing going (but folks say also means it feels more like pre-2013 Twitter). Threads is Meta’s fast-follow into the Twitter-like space, it just came out, and design-wise people seem okay with it, but is a privacy nightmare, and has the sort of dark patterns and bullshittery you’d expect from Meta (for instance, if you decide you don’t like Threads and want to delete your Threads account, you must also delete the Instagram account you linked to it).

Broderick had a good observation that’s been making the rounds:

I think hardcore Twitter users have rose-colored glasses about the site’s coolness. The reason for its success, if you can argue that it was ever really successful, wasn’t that it was cooler than Facebook. It was because of its proximity to power. The reason it was so popular with activists, extremists, journalists, and shitposters was because what you posted there could actually affect culture. The thing that ties together pretty much everything that’s happened on Twitter since it launched in 2006 was the possibility that those who were not in power (or wanted more) could influence those who were. And I don’t think it’s an accident that a deranged billionaire broke that, nor do I think it’s accident that we’re suddenly being offered smaller, insular platforms or an offshoot of a Meta app as replacements. The folks in charge clearly don’t want that to happen again.

Ryan Broderick, “Paying to use a site you can’t use anymore“

I think he’s right. I also think that will probably continue to be an anomaly. The “social media” era in general I don’t think has been a healthy one, both for individuals and as a culture. There have been some great benefits (rapid information dissemination in times of crisis, methods to have dialogue with folks in positions of power, etc), but it’s lead to some pretty massive drawbacks as well (a rise in depression and feelings of isolation, conflation with personal identity and “brand”, influencer culture in general).

I don’t know what shape things will go from where, what the transition will be, or if we’ll not actually move on and instead just limp along with a shittier, rotted husk of an internet. I think the corporate-driven shambling zombie outcome is just as likely (or more likely) as the outcome where we move past this and figure out a healthier, better method for interacting online. The internet is pretty shit right now, but shit can make good fertilizer, so a part of me remains hopeful that there’s a seed somewhere out there that will germinate and grow, and in like a year or three we start hearing about something that is surprisingly awesome. (I don’t think it’ll be any of the services from now, though.)

Check Check

The slow train wreck that is Elon’s Twitter continues to both entertain and dismay. Damion Schubert has a solid summary of the latest mess (blue-check/verification shenanigans), and why it’s yet another example of a tone-deaf cock-up by the owner. I particularly liked this gem from his post:

The problem is that status isn’t why the blue checkmark was important . And because he didn’t understand it, now the status associated with the blue checkmark is roughly as desirable to wear as a dead fish found in the anus of a rotting skunk.

Damion Schubert, “It’s Not About Status, Elon. Only Now It Is.“

Other “delightful” recent shenanigans include:

I’ve not been talking much about this tire fire lately, partly because I haven’t been blogging much at all, but also because it’s the sort of thing that you probably either a) don’t care about, or b) are already following along and are aware. But still, sometimes it’s useful just to touch base. It’s not frequent that you get to see as major a service as Twitter actively implode. It feels kind of like if you were able to get an accelerated, bird’s eye view of the fall of Rome.

November Flew By

I dressed up as a consistent blogger for Halloween, and then let the site lay fallow for November (two posts! Or three, if I actually get this post out today). Sometimes that’s just how things roll. No shortage of things to talk about – it would’ve been easy to fill the blog just with posts about the continuing train wreck that is the Twitter acquisition, for instance. Life’s just been a little busy, between work and Thanksgiving and my girlfriend moving up to Portland (I’m actually in San Francisco right now, helping prep for the move).

Here Be Rambles

An Implosion

Twitter is imploding currently, for a multitude of reasons. It’s been a while coming (I’ve talked about this several times before, for what it’s worth). I have a lot of mixed feeling about this: some schadenfreude, some grief at the disintegration of a service I’ve spent nearly 15 years on, some anger and disgust at how Muskrat has handled the entire situation. It’s a train wreck I’ve had a lot of trouble looking away from.

I suppose it’s worth clarifying: I realize the service itself is still technically functioning (there’s been some degradation in some areas, but the core service is marching along). But it feels… well:

That’s the vibe. In some ways the chaos is actually fun, but in a “last days of summer” sort of way.

SO, I’ve dusted off my Mastodon account, and have been using FediFinder to pull in as many people from my Twitter lists as I can. (It’s pretty straightforward: link your twitter account and your mastodon account, and then it searches your follows for mentions of their mastodon account, and builds a CSV file that Mastodon can then import automagically.)

Next steps is figuring out how to get everything hooked up so I can cross-post effectively, in a non-shitty way. I’m sure there are already plugins to do it, but figuring out which one to go with I suspect will be a little trial and error. Also: if you’ve got a mastodon account and I haven’t found you yet, please let me know! I’d be happy to follow and keep in touch.

Engagement is Not Engagement

John Green’s latest vlogbrothers video touches on something worth thinking about:

He’s talking about the low-calorie social media debates that drive what we call “engagement” – namely, more comments and likes or dislikes – which leads to increased view counts, and higher priority in algorithms (whether on Youtube, Facebook, Twitter, or elsewhere). I’m calling it low-calorie social media because these sorts of debates are easy to have an opinion on, but they’re not substantive (and I’d argue, often not nutritious either).

Actual engagement – something more lasting and impactful than just a like or a passing comment – is hard. It’s hard to build, it’s hard to sustain, it’s often messy. But it’s more fulfilling. Even when it leads to challenging questions or work to be done, you can at least feel like you’re making some sort of progress on something that is meaningful, whether that’s some form of volunteering, philanthropy, or do-gooding, or if it’s just deepening connections with either individuals or a community.

I think John is right that there is a place for those “instantly debatable” questions and topics. But I think it’s a lot like junk food: it’s fine as a snack, but if that’s all you’re eating, it’s just going to make you sick.

How to Enjoy the Internet

Via Neil Gaiman’s tumblr, Ezra at ghostonly has an excellent post explaining some simple steps you can take to get back to enjoying yourself on the internet. It’s a good list.

#4 – Learn to say, “It’s none of my business.”

Don’t understand someone’s desire to use neo pronouns? None of your business. Can’t understand why someone is a furry? None of your business. Curious about how someone who talks about being poor can have a Starbucks in that last selfie they posted? None of your damn business.

[…]

If you have genuine questions from a place of good faith (i.e. what inspired you to use neopronouns?/what do you pronouns mean to you?) Go for it. But if you’re only asking questions to draw negative attention to someone or make them feel bad or to other them, you’re just being a nosy asshole.

Minding your own business is also good for you because – and I mean this genuinely – feeling entitled and superior is fucking exhausting. I know, because I’ve been 20 before. You will have a way better time online if you just stop caring about shit that doesn’t concern you.

Go read it, I agree with the whole damn thing.

The Metaverse is Bullshit

I haven’t really added much to the discourse about Meta’s attempt to create the “Metaverse” – a term pulled from a cyberpunk novel (Snow Crash) – largely because there’s frankly already plenty of folks saying what I’d want to say. But hey, they once again made “big advancements” today with the addition of lower bodies for their virtual avatars, and just… for fuck’s sake.

I don’t entirely blame the development team working on this. I’m sure there’s some very smart people involved, and some of them may even have prior experience with virtual worlds and game development – though that might be optimistic, based on the results so far. I say I don’t entirely blame them, because it’s a very high profile, expensive project, with a lot of direct pressure and visibility from the head of the company. That’s bound to fuck up a roadmap or two.

More Ranting INcoming

Ambient Friends

Found via Lucy Bellwood, Bobbie Johnson has a great insight on “ambient friendships“:

Social media is built on ambient relationships. You post, you tweet, you share; I read, I listen, I see. Maybe we interact briefly. But I can feel closeness to you without actually having it. 

To make things even more complicated, we can exist on both sides—creators and consumers of other people’s thoughts, and each other’s. But so often I see what you’re doing, you see me, but we’re never quite talking to each other. 

Ambient friendship.

Bobbie Johnson

Modern internet socialization in a nutshell, right there. There’s some thoughts churning connecting it to thoughts about some of Sherry Turkle’s work, but I’ll save that for another time.

Facebook as a Dead Whale Carcass

Over in Garbage Day, Ryan doubles down on his metaphor of Facebook being a dead whale carcass, and it’s great:

The fact that this report dropped the same week as the newest missive from Nick Clegg, the president of global affairs for Meta, which outlines the company’s roadmap for building the metaverse, feels important. Facebook, as a product, is over. Meta knows it. Facebook’s creators know it. Possibly even Facebook’s users. But no one has anywhere else to really go. Meta seems to want to migrate their users from Facebook to Horizon, their metaverse platform, because that would feel like a win, an upgrade. But we’re still years, if not decades out, from the immersive VR-powered internet they’re dreaming of, if it’s even possible to gain mass adoption at all. For instance, do we really expect older users to wear a VR headset to follow online updates from their grandkids or read the news?

And so, we’re left with the whale carcass. It’s full of scams and misinformation and weirdly sexual and violent viral videos, but for many users in the US, it’s the only place to go. Facebook wanted to eat the whole internet. It almost succeeded. And now we all, including Facebook itself, have to sit here and wait for it to fully and completely rot away until we can build something new and, hopefully, better.

Ryan Broderick

It’s pretty illuminating to see reports and data about what is actually the most viewed on the hulking behemoth that is Facebook. Illuminating, and disappointing. Algorithm-driven consumption feels increasingly like a race to the bottom, as inevitably it’s gamed and abused to cater to baser and baser instincts. I’d say two of our biggest failures with the internet in the last dozen years are: 1) not curbing monopolistic platforms early; 2) not curtailing algorithmic consumption early on.

WordPress, Tumblr, and the Web

Over at The Verge, Nilay Patel has a good interview with Matt Mullenweg called How WordPress and Tumblr are Keeping the Internet Weird. (Matt is the CEO of Automattic, which owns WordPress and recently acquired Tumblr.) The interview covers a lot of ground, but there were a few highlights for me. For instance, I thought this was a good take on the state of open source and the tragedy of the commons:

Tragedy of the commons is from economics actually. It’s a story. There’s a common field that belongs to this town, but it doesn’t belong to any one person. If all the farmers brought their sheep and cattle to graze in that field, but none of them were investing in maintaining it — maybe not having their particular sheep or cattle lay off it so things can regrow. The field gets overgrazed and dies. No more grass. Everyone loses.

In open-source, it’s very easy for companies to use open-source without contributing anything back, but that’s kind of one of the features of it. We can’t complain about it really, because that is what the license says you can and should do. But I think that companies who think more long-term say, “Okay, I’m getting a ton of value for this. I’m not paying a penny. How do I make sure that this is around five or 10 years from now?” We’ve seen examples of libraries that the whole internet depends on.

Matt Mullenweg

Also, I really love the idea of this open, transparent approach to decision making and discussion for a company:

What’s interesting at Automattic is there’s no internal email. I get a handful of emails a year from my colleagues. Everything happens on these internal blogs. What that means is we have essentially an organizational blockchain where every single decision going back to 2007 is on one of these internal blogs. You can find how every piece of code works, or every business decision, or every logo. Everything is in there somewhere.

Even if you and I decided something in a meeting, we need to write it up afterwards. It’s on this P2, so people can participate in it asynchronously. Future generations or future versions of ourselves who’ve forgotten why we made a decision can tell why we did that.

Finally, we try to say, “Reversible decisions quickly, and irreversible decisions deliberately, or slowly.” We put pretty much every decision into two categories. Most — 99% of what you do — is very reversible. Some things are really big. Who you take funding from, acquisitions — these things are hard to unwind, so you need to make those decisions very deliberately.

Matt Mullenweg

I don’t think it’d be the right choice for every company, because frankly not everyone is wired that way, but if you can cultivate that sort of culture, it’s really appealing to me.

It was also interesting to get some insights into his plan for Tumblr, which gives me a bit of hope:

It used to be every post we did on Tumblr, people would say, “Oh, you launched this new feature. Why haven’t you gone rid of the porn bots and Nazis?” So we had to do that. There were porn bots and bad people publishing on Tumblr, and we’ve done our best and still today are doing our best, to keep it a healthy, positive place on the web. If I have to say what I would love for Tumblr to be — besides just an alternative, another place you can go that’s different from the other social networks — is a place for art and artists.

Art is necessary for society. It feeds the soul. It’s naturally transgressive. Art pushes boundaries. We need to evolve how Tumblr moderation works to encompass that. It needs to be the best place on the web for art and artists — a place where they can have a direct relationship to their audience and people can follow things, not an algorithm that’s trying to enrage you.

And then further down, this continues:

If we can create a third place on the internet that doesn’t have an advertising model — you might have seen that we just launched an ad-free upgrade for Tumblr. Twitter and Facebook never do that because their business models don’t allow them to. But, luckily, since Tumblr isn’t making very much money right now, we can afford to do that and make it the model. I think that’s pretty cool. We have a really decent chance to bootstrap a non-surveillance-capitalism-based social network, which I think is impossible for the incumbents right now. They just have the golden handcuffs.

Definitely some food for thought.