Andy Baio has a nice, if bittersweet, elegy for ello, a social network that was (ostensibly) built for creatives, “The Quiet Death of Ello’s Big Dreams“. It is, if anything, a testament to the risks of pulling in VC money.
In June 2023, the servers just started returning errors, making nine years of member contributions inaccessible, apparently forever — every post, artwork, song, portfolio, and the community built there was gone in an instant.
How did this happen? What happened between the idealistic manifesto above and the sudden shutdown?
It’s a story so old and familiar, I predicted it shortly after Ello launched.Andy Baio, “The Quiet Death of Ello’s Big Dreams”
I had an Ello account, joined in the initial rush when it launched, then wandered off. I’d occasionally check in on it, but was never particularly invested. Still, it’s kind of sad to see it just evaporate like that, and I feel for the users who were active on the service and lost everything they’d posted there.
It sort of reinforces the notion to me that the way tech startups are funded these days is just fundamentally broken. There’s this allure of VC money, but inherent to VC funding is this notion of perpetual rapid growth, and of either building an empire or being acquired by one. And if you’re trying to build an empire, that’s fine. But what if you only want a kingdom? Something only as big as you can manage, built to endure, but bigger and more notable than a small mom-and-pop shop. What does funding for that look like?