I dressed up as a consistent blogger for Halloween, and then let the site lay fallow for November (two posts! Or three, if I actually get this post out today). Sometimes that’s just how things roll. No shortage of things to talk about – it would’ve been easy to fill the blog just with posts about the continuing train wreck that is the Twitter acquisition, for instance. Life’s just been a little busy, between work and Thanksgiving and my girlfriend moving up to Portland (I’m actually in San Francisco right now, helping prep for the move).Here Be Rambles
Tag: Social Media
Twitter is imploding currently, for a multitude of reasons. It’s been a while coming (I’ve talked about this several times before, for what it’s worth). I have a lot of mixed feeling about this: some schadenfreude, some grief at the disintegration of a service I’ve spent nearly 15 years on, some anger and disgust at how Muskrat has handled the entire situation. It’s a train wreck I’ve had a lot of trouble looking away from.
I suppose it’s worth clarifying: I realize the service itself is still technically functioning (there’s been some degradation in some areas, but the core service is marching along). But it feels… well:
That’s the vibe. In some ways the chaos is actually fun, but in a “last days of summer” sort of way.
SO, I’ve dusted off my Mastodon account, and have been using FediFinder to pull in as many people from my Twitter lists as I can. (It’s pretty straightforward: link your twitter account and your mastodon account, and then it searches your follows for mentions of their mastodon account, and builds a CSV file that Mastodon can then import automagically.)
Next steps is figuring out how to get everything hooked up so I can cross-post effectively, in a non-shitty way. I’m sure there are already plugins to do it, but figuring out which one to go with I suspect will be a little trial and error. Also: if you’ve got a mastodon account and I haven’t found you yet, please let me know! I’d be happy to follow and keep in touch.
Engagement is Not Engagement
John Green’s latest vlogbrothers video touches on something worth thinking about:
He’s talking about the low-calorie social media debates that drive what we call “engagement” – namely, more comments and likes or dislikes – which leads to increased view counts, and higher priority in algorithms (whether on Youtube, Facebook, Twitter, or elsewhere). I’m calling it low-calorie social media because these sorts of debates are easy to have an opinion on, but they’re not substantive (and I’d argue, often not nutritious either).
Actual engagement – something more lasting and impactful than just a like or a passing comment – is hard. It’s hard to build, it’s hard to sustain, it’s often messy. But it’s more fulfilling. Even when it leads to challenging questions or work to be done, you can at least feel like you’re making some sort of progress on something that is meaningful, whether that’s some form of volunteering, philanthropy, or do-gooding, or if it’s just deepening connections with either individuals or a community.
I think John is right that there is a place for those “instantly debatable” questions and topics. But I think it’s a lot like junk food: it’s fine as a snack, but if that’s all you’re eating, it’s just going to make you sick.
How to Enjoy the Internet
Via Neil Gaiman’s tumblr, Ezra at ghostonly has an excellent post explaining some simple steps you can take to get back to enjoying yourself on the internet. It’s a good list.
#4 – Learn to say, “It’s none of my business.”
Don’t understand someone’s desire to use neo pronouns? None of your business. Can’t understand why someone is a furry? None of your business. Curious about how someone who talks about being poor can have a Starbucks in that last selfie they posted? None of your damn business.
If you have genuine questions from a place of good faith (i.e. what inspired you to use neopronouns?/what do you pronouns mean to you?) Go for it. But if you’re only asking questions to draw negative attention to someone or make them feel bad or to other them, you’re just being a nosy asshole.
Minding your own business is also good for you because – and I mean this genuinely – feeling entitled and superior is fucking exhausting. I know, because I’ve been 20 before. You will have a way better time online if you just stop caring about shit that doesn’t concern you.
Go read it, I agree with the whole damn thing.
The Metaverse is Bullshit
I haven’t really added much to the discourse about Meta’s attempt to create the “Metaverse” – a term pulled from a cyberpunk novel (Snow Crash) – largely because there’s frankly already plenty of folks saying what I’d want to say. But hey, they once again made “big advancements” today with the addition of lower bodies for their virtual avatars, and just… for fuck’s sake.
I don’t entirely blame the development team working on this. I’m sure there’s some very smart people involved, and some of them may even have prior experience with virtual worlds and game development – though that might be optimistic, based on the results so far. I say I don’t entirely blame them, because it’s a very high profile, expensive project, with a lot of direct pressure and visibility from the head of the company. That’s bound to fuck up a roadmap or two.More Ranting INcoming
Found via Lucy Bellwood, Bobbie Johnson has a great insight on “ambient friendships“:
Social media is built on ambient relationships. You post, you tweet, you share; I read, I listen, I see. Maybe we interact briefly. But I can feel closeness to you without actually having it.
To make things even more complicated, we can exist on both sides—creators and consumers of other people’s thoughts, and each other’s. But so often I see what you’re doing, you see me, but we’re never quite talking to each other.
Ambient friendship.Bobbie Johnson
Modern internet socialization in a nutshell, right there. There’s some thoughts churning connecting it to thoughts about some of Sherry Turkle’s work, but I’ll save that for another time.
Facebook as a Dead Whale Carcass
Over in Garbage Day, Ryan doubles down on his metaphor of Facebook being a dead whale carcass, and it’s great:
The fact that this report dropped the same week as the newest missive from Nick Clegg, the president of global affairs for Meta, which outlines the company’s roadmap for building the metaverse, feels important. Facebook, as a product, is over. Meta knows it. Facebook’s creators know it. Possibly even Facebook’s users. But no one has anywhere else to really go. Meta seems to want to migrate their users from Facebook to Horizon, their metaverse platform, because that would feel like a win, an upgrade. But we’re still years, if not decades out, from the immersive VR-powered internet they’re dreaming of, if it’s even possible to gain mass adoption at all. For instance, do we really expect older users to wear a VR headset to follow online updates from their grandkids or read the news?
And so, we’re left with the whale carcass. It’s full of scams and misinformation and weirdly sexual and violent viral videos, but for many users in the US, it’s the only place to go. Facebook wanted to eat the whole internet. It almost succeeded. And now we all, including Facebook itself, have to sit here and wait for it to fully and completely rot away until we can build something new and, hopefully, better.Ryan Broderick
It’s pretty illuminating to see reports and data about what is actually the most viewed on the hulking behemoth that is Facebook. Illuminating, and disappointing. Algorithm-driven consumption feels increasingly like a race to the bottom, as inevitably it’s gamed and abused to cater to baser and baser instincts. I’d say two of our biggest failures with the internet in the last dozen years are: 1) not curbing monopolistic platforms early; 2) not curtailing algorithmic consumption early on.
WordPress, Tumblr, and the Web
Over at The Verge, Nilay Patel has a good interview with Matt Mullenweg called How WordPress and Tumblr are Keeping the Internet Weird. (Matt is the CEO of Automattic, which owns WordPress and recently acquired Tumblr.) The interview covers a lot of ground, but there were a few highlights for me. For instance, I thought this was a good take on the state of open source and the tragedy of the commons:
Tragedy of the commons is from economics actually. It’s a story. There’s a common field that belongs to this town, but it doesn’t belong to any one person. If all the farmers brought their sheep and cattle to graze in that field, but none of them were investing in maintaining it — maybe not having their particular sheep or cattle lay off it so things can regrow. The field gets overgrazed and dies. No more grass. Everyone loses.
In open-source, it’s very easy for companies to use open-source without contributing anything back, but that’s kind of one of the features of it. We can’t complain about it really, because that is what the license says you can and should do. But I think that companies who think more long-term say, “Okay, I’m getting a ton of value for this. I’m not paying a penny. How do I make sure that this is around five or 10 years from now?” We’ve seen examples of libraries that the whole internet depends on.Matt Mullenweg
Also, I really love the idea of this open, transparent approach to decision making and discussion for a company:
What’s interesting at Automattic is there’s no internal email. I get a handful of emails a year from my colleagues. Everything happens on these internal blogs. What that means is we have essentially an organizational blockchain where every single decision going back to 2007 is on one of these internal blogs. You can find how every piece of code works, or every business decision, or every logo. Everything is in there somewhere.
Even if you and I decided something in a meeting, we need to write it up afterwards. It’s on this P2, so people can participate in it asynchronously. Future generations or future versions of ourselves who’ve forgotten why we made a decision can tell why we did that.
Finally, we try to say, “Reversible decisions quickly, and irreversible decisions deliberately, or slowly.” We put pretty much every decision into two categories. Most — 99% of what you do — is very reversible. Some things are really big. Who you take funding from, acquisitions — these things are hard to unwind, so you need to make those decisions very deliberately.Matt Mullenweg
I don’t think it’d be the right choice for every company, because frankly not everyone is wired that way, but if you can cultivate that sort of culture, it’s really appealing to me.
It was also interesting to get some insights into his plan for Tumblr, which gives me a bit of hope:
It used to be every post we did on Tumblr, people would say, “Oh, you launched this new feature. Why haven’t you gone rid of the porn bots and Nazis?” So we had to do that. There were porn bots and bad people publishing on Tumblr, and we’ve done our best and still today are doing our best, to keep it a healthy, positive place on the web. If I have to say what I would love for Tumblr to be — besides just an alternative, another place you can go that’s different from the other social networks — is a place for art and artists.
Art is necessary for society. It feeds the soul. It’s naturally transgressive. Art pushes boundaries. We need to evolve how Tumblr moderation works to encompass that. It needs to be the best place on the web for art and artists — a place where they can have a direct relationship to their audience and people can follow things, not an algorithm that’s trying to enrage you.
And then further down, this continues:
If we can create a third place on the internet that doesn’t have an advertising model — you might have seen that we just launched an ad-free upgrade for Tumblr. Twitter and Facebook never do that because their business models don’t allow them to. But, luckily, since Tumblr isn’t making very much money right now, we can afford to do that and make it the model. I think that’s pretty cool. We have a really decent chance to bootstrap a non-surveillance-capitalism-based social network, which I think is impossible for the incumbents right now. They just have the golden handcuffs.
Definitely some food for thought.
Social Media is Ruining Us
Over at the Atlantic, Jonathan Haidt has a piece on Why the Past 10 Years of American Life Have Been Uniquely Stupid. I don’t completely agree with his premise and feel like some of the examples are a bit of a reach, but the central premise – namely, that social media (and especially algorithmic social media) is rapidly eroding the social fabric and making us collectively dumber – feels pretty spot on, with some citations from research on the matter to back it up.
But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.
Once social-media platforms had trained users to spend more time performing and less time connecting, the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.
By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous” for a few days. If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.
This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment, and their prediction of how others would react to each new action. One of the engineers at Twitter who had worked on the “Retweet” button later revealed that he regretted his contribution because it had made Twitter a nastier place. As he watched Twitter mobs forming through the use of the new tool, he thought to himself, “We might have just handed a 4-year-old a loaded weapon.”
As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.
And let’s not forget what current trends in AI end up allowing:
Now, however, artificial intelligence is close to enabling the limitless spread of highly believable disinformation. The AI program GPT-3 is already so good that you can give it a topic and a tone and it will spit out as many essays as you like, typically with perfect grammar and a surprising level of coherence. In a year or two, when the program is upgraded to GPT-4, it will become far more capable. In a 2020 essay titled “The Supply of Disinformation Will Soon Be Infinite,” Renée DiResta, the research manager at the Stanford Internet Observatory, explained that spreading falsehoods—whether through text, images, or deep-fake videos—will quickly become inconceivably easy. (She co-wrote the essay with GPT-3.)
It’s a bit of a long read, and it’s okay if you don’t 100% agree with his points, but there’s a lot there worth considering. He does end the piece somewhat hopeful, by offering some suggestions on things that could be done to help the situation. I’m a bit less optimistic that we’ll be able to implement any of those reforms, and unfortunately have no other ideas of ways to come back from our current state.
The Tchotchke Internet
The Tchotchke Internet is a social media landscape of digital flair and knick-knacks, a direct evolution of the freemium user experience. It’s the small ways that users can spend money (or make money) to have a better experience on social media. It’s Reddit Gold, Discord Nitro, Twitter Super Follows, celebrity verified checkmarks, premium Zoom calls, NFT galleries, Ethereum domain names in your bio, Fortnite skins, Roblox Robux, personal Minecraft servers, custom Twitch emotes, Linktree URLs, cryptocoin giveaways, Clubhouse invites, and social media partner programs.
People are spending a lot of money to express themselves online and most of what they’re paying for is basically the digital equivalent of an emo kid’s backpack covered in Hot Topic pins, random little digital artifacts that bely some kind of personal identity.Ryan Broderick
It’s a clever, and I think apt, name for how the internet has shifted recently, and continues a trend we’ve been seeing for a while around virality, monetization, and content creation. We’ve been talking about “influencer culture” for a while, and I think this is a (perhaps inevitable) continuation of that trend. I think that the “digital flair” is definitely an attempt at status signaling, but also an attempt for some to feel like they can still express themselves and be part of the larger dialogue. As the nature of discourse on the internet increasingly feels like broadcasts (one-to-many, and largely in one direction), having little ways to make your mark feel increasingly important.Continue reading “The Tchotchke Internet”