Enshittification (and what to do about it)

A while back, Cory Doctorow had an article that made the rounds called “Tiktok’s Enshittification“, and then a follow-up called “Gig apps trap reverse centaurs in wage-stealing Skinner boxes“, both of which are well worth the time to read. I’m fairly certain that’s where the term “enshittification” was coined, and damn if it doesn’t make a lot of sense:

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market,” where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.

Cory Doctorow, “Tiktok’s Enshittification
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