Tag: Social Media

The Outrage Machine

Over at Garbage Day, Ryan Broderick discusses A Unified Theory of Online Anger, noting how algorithmic social media has effectively been weaponized (notably by the right, but let’s be honest, not just by them). They’re not wrong.

As these trending main characters go viral on Twitter, hundreds of online outlets race to turn this into content. And there’s a real financial incentive for covering these stories. As most people working at various content mines can tell you, the thing Facebook readers love the most is getting mad about stuff that’s happening on Twitter.

Ryan Broderick
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Media Layoffs Galore

My heart goes out to the journalists at the multiple organizations laid off this week (and more). Something like a thousand laid off in the space of a week. Fast Company has a solid (and scathing) article about the recent Buzzfeed layoffs: BuzzFeed’s layoffs and the false promise of “unions aren’t for us”. It paints a pretty bleak picture of where things are at, why, and what we can expect more of in the future.

But as an outlet largely dependent on social platforms like Facebook, BuzzFeed was forced to follow platform trends. When Facebook announced it was focusing on video content, BuzzFeed turned its resources just to that. Brands like Tasty were born, which force-fed ubiquitous birds’-eye view videos of generally unappetizing food to the masses. And for a while, this seemed to work. Videos were performing well, thanks to Facebook’s algorithmic push, and BuzzFeed once again looked like a digital trailblazer. But this bet was predicated on the whim of a social network known for pendulum strategy shifts at the expense of its clients; this pivot didn’t take into account what would happen if Facebook changed course. It shouldn’t come as a shock that Facebook did precisely that.

More Social Media Diets

I mentioned John Green’s decision to take a year off (most) social media before. Well, he’s posted an update, a month in, and I think he sums up my own feelings pretty well:

In a similar vein, I also recently bumped into this video by the folks at Veritasium, and I think also touches on some really valid views of what’s so bad about social media as it stands:

Not going to bother adding a lot of meta-commentary, here. I think they make their points well enough on their own.

Hurdles to a New Social Web

My last post was discussing the state of social media (and frankly, the internet), and a possible future. I feel like I can say relatively objectively that things are pretty broken as they currently stand, in an actively harming society sort of way. But when you’re entrenched, it can be incredibly difficult to see a way out, even if you know you need to. I wanted to take a minute to talk about some of the hurdles to moving on from this mess. (Fair warning, this is a little long.)

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The New Social Media

I’ve been thinking a lot lately about what the internet will look like in the future. Right now, it’s dominated by social media in one form or another, with large, megacorp silos acting as our primary sources of information and discourse. This is a shift from the “DIY” homegrown state of the early internet — while there were absolutely megacorps that cornered entire niches of the internet (think about the likes of AOL, for instance), it didn’t feel like quite as much of a stranglehold. There was lots of room for growth and plucky startups and homegrown projects. A proliferation of open source projects to run your own websites in all sorts of wacky configurations (lots of weird mishmashes of CMSes, blog software, forums, galleries, with some shaky handcrafted glue between them all). Lots of platforms, lots of different standards and protocols popping up all the time, and nothing really talking to each other all that well. Early attempts at cohesion had mixed success (OAuth, yay! RSS, woo! Trackbacks… um).

Given that sort of morass, it’s perhaps unsurprising that a lot of these homegrown solutions gave way to professionally run central services. Tired of fiddling with your tumble log? Go sign up for Tumblr. Microblogging micromanagement got you down? Check out this Twitter thing. Sick of managing 500 logins to different forums? Roll on over to Reddit. Gallery software galling you? Find your way to Flickr! They handle the backend, you provide the content, and your audience grows as their userbase does! Sounds great, right?

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John Taking a Year Off

How various social internet sites occupy our brains has been a recurring topic on here, and I think he summarizes it all pretty well. These sites are working as intended, but I don’t like that intention, and I don’t like how they work for me, personally.

My own experiences with taking time off have had limited success. I still find myself on Facebook or Tumblr or Instagram (or… or… or…) more than I would like, though I’m interacting with it less and have less expectation of interaction on them (which I think is still a net win, but not as much as I’d like). I’m not sure I’m at the point of going cold-turkey (and what shape that would take — where do I want to spend my time?) like John, but it definitely continues to be on my mind.

The Existential Void of the Pop-Up

Over at the New York Times, Amanda Hess writes about The Existential Void of the Pop-Up ‘Experience’. (This came out in September and has been sitting my tabs waiting to be blogged about since then. Oops.) It’s an interesting look at the panoply of “pop-up experiences” that have been popping up [sic] lately, where it’s all about the curated, Instagrammable experience. It kind of gets at something I noted when I lived in the Bay area: people doing things less for the participatory doing, and more for the being seen doing. You hear folks talking about their “platform” and “personal brand” and the optics of things. Even things we do to appear authentic end up being to some degree performative. (As an aside, Lindsay Ellis has a recent and excellent video talking about this from the perspective of video blogging, called Manufacturing Authenticity (For Fun and Profit!).)

The central disappointment of these spaces is not that they are so narcissistic, but rather that they seem to have such a low view of the people who visit them. Observing a work of art or climbing a mountain actually invites us to create meaning in our lives. But in these spaces, the idea of “interacting” with the world is made so slickly transactional that our role is hugely diminished. Stalking through the colorful hallways of New York’s “experiences,” I felt like a shell of a person. It was as if I was witnessing the total erosion of meaning itself. And when I posted a selfie from the Rosé Mansion saying as much, all of my friends liked it.

Amanda Hess

I don’t know, maybe I’m just not the target demographic, and I’m just an old curmudgeon who doesn’t “get” it. But there’s something that feels kind of funky about these manufactured, curated experiences. Hmm, that’s not fair: We’ve always curated experiences, chosen how we present things at both small and grand scales. I think there’s a distinction: there’s participatory interaction, and then there’s performative interaction, and these pop-ups seem to fall into the category of the latter more than the former, and that leaves us feeling… empty.

Insta Repeat

Found via Demilked, there’s an interesting Instagram account that is finding repeated imagery in Instagram photos, called Insta Repeat. For instance:

or:

I think it’s an interesting project in a few different ways. On one side it shows how much we all end up copying each other, and how quickly an image concept can end up feeling trite and overplayed. But it also calls out the patterns we associate with photographic composition — often the images look similar simply because that’s the best approach for shooting a particular subject, so of course there are going to be similar photos. (The same goes for some location shots: why are there 5 million+ nearly identical shots of Half Dome in Yosemite? Because the park was designed to bring you to that reveal, where you’ll say “wow” and take the shot.)

While it’s easy to take a cynical view of this sort of project, it can be viewed in other ways, too. It’s telling to see what imagery strikes people, what patterns keep coming up, and to think about why those shots in particular seem to recur. Also, there’s a certain beauty in the collections themselves, the grids of similar photos all in a row, where the repetition is a part of the piece.

Twitter Departures

There seems to be a trend currently of announcing departures from Twitter. As a sampling (not the only ones, mind you), here are posts from Derek Powazek, Sean Bonner, and Wil Wheaton all announcing that they’re leaving Twitter and why. You’ll see a recurring trend: the indifferent (or even inimical) handling by Twitter of rampant toxicity, harassment, and abuse has effectively killed the community for a large number of people.

I’m hardly surprised by any of this — if anything, I’m surprised it took this long for people to leave. I’ve commented before that Twitter has become largely a rage machine, and I unfortunately don’t see a course-correction this happening any time soon (if it’s even possible). I’m mostly off it myself at this point — I still auto-post links to my blog posts, and respond to DMs and replies, but otherwise spend very little time there. I don’t personally feel a need to fully depart (and if I ever do, I’ll likely just ghost), but I also don’t foresee going back to it, either.

Like a lot of other people, I’ve joined a Mastodon instance, which will likely scratch that occasional Twitter itch for now (feel free to follow me). That said, I don’t really anticipate using it a lot — I’m feeling pretty done with the format, to be perfectly honest. In terms of online discourse, it feels like it fills the same sort of niche small-talk does in real life — sometimes it’ll lead to deeper conversations and connections with others, but mostly it’s just filling time.

Link: New Coalition for Humane Technology

Over at the New York Times, Early Facebook and Google Employees Form Coalition to Fight What They Built. The article is mostly a press release for some of the efforts the new Center for Humane Technology is doing, but I wanted to call it out because (as may be clear from some of my recent posts in the past few months) it’s a topic I care about.