I’ve been thinking a lot lately about what the internet will look like in the future. Right now, it’s dominated by social media in one form or another, with large, megacorp silos acting as our primary sources of information and discourse. This is a shift from the “DIY” homegrown state of the early internet — while there were absolutely megacorps that cornered entire niches of the internet (think about the likes of AOL, for instance), it didn’t feel like quite as much of a stranglehold. There was lots of room for growth and plucky startups and homegrown projects. A proliferation of open source projects to run your own websites in all sorts of wacky configurations (lots of weird mishmashes of CMSes, blog software, forums, galleries, with some shaky handcrafted glue between them all). Lots of platforms, lots of different standards and protocols popping up all the time, and nothing really talking to each other all that well. Early attempts at cohesion had mixed success (OAuth, yay! RSS, woo! Trackbacks… um).
Given that sort of morass, it’s perhaps unsurprising that a lot of these homegrown solutions gave way to professionally run central services. Tired of fiddling with your tumble log? Go sign up for Tumblr. Microblogging micromanagement got you down? Check out this Twitter thing. Sick of managing 500 logins to different forums? Roll on over to Reddit. Gallery software galling you? Find your way to Flickr! They handle the backend, you provide the content, and your audience grows as their userbase does! Sounds great, right?Continue reading “The New Social Media”