Social media is built on ambient relationships. You post, you tweet, you share; I read, I listen, I see. Maybe we interact briefly. But I can feel closeness to you without actually having it.
To make things even more complicated, we can exist on both sides—creators and consumers of other people’s thoughts, and each other’s. But so often I see what you’re doing, you see me, but we’re never quite talking to each other.
Ambient friendship.Bobbie Johnson
Modern internet socialization in a nutshell, right there. There’s some thoughts churning connecting it to thoughts about some of Sherry Turkle’s work, but I’ll save that for another time.