Social media, for all of it’s bounties—and I’m very enthusiastic of all the bounties of social media—it also gives us an opportunity to hide. We perform ourselves on social media, and that is different from being ourselves on social media. That ability to perform yourself is also an ability to hide. It leads to something that I call “Fear of missing out.” You’re always watching what other people are doing and you begin to be jealous because they’re showing their best selves and you’re showing your best self. You almost become jealous of the life you live on Facebook. You have to remind yourself that it’s your life because you’re showing your best self. Sherry Turkle
In an excellent example of corporate social-transparency, Intel just posted their social media guidelines, which they expect their employees to follow when engaging the public. I think this is fantastic, and a great example of a major company “walking the walk” when it comes to social media and community interaction. For anyone engaging in online communities and social media interaction, they’re an excellent guide to go by.