Hurdles to a New Social Web

My last post was discussing the state of social media (and frankly, the internet), and a possible future. I feel like I can say relatively objectively that things are pretty broken as they currently stand, in an actively harming society sort of way. But when you’re entrenched, it can be incredibly difficult to see a way out, even if you know you need to. I wanted to take a minute to talk about some of the hurdles to moving on from this mess. (Fair warning, this is a little long.)

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The New Social Media

I’ve been thinking a lot lately about what the internet will look like in the future. Right now, it’s dominated by social media in one form or another, with large, megacorp silos acting as our primary sources of information and discourse. This is a shift from the “DIY” homegrown state of the early internet — while there were absolutely megacorps that cornered entire niches of the internet (think about the likes of AOL, for instance), it didn’t feel like quite as much of a stranglehold. There was lots of room for growth and plucky startups and homegrown projects. A proliferation of open source projects to run your own websites in all sorts of wacky configurations (lots of weird mishmashes of CMSes, blog software, forums, galleries, with some shaky handcrafted glue between them all). Lots of platforms, lots of different standards and protocols popping up all the time, and nothing really talking to each other all that well. Early attempts at cohesion had mixed success (OAuth, yay! RSS, woo! Trackbacks… um).

Given that sort of morass, it’s perhaps unsurprising that a lot of these homegrown solutions gave way to professionally run central services. Tired of fiddling with your tumble log? Go sign up for Tumblr. Microblogging micromanagement got you down? Check out this Twitter thing. Sick of managing 500 logins to different forums? Roll on over to Reddit. Gallery software galling you? Find your way to Flickr! They handle the backend, you provide the content, and your audience grows as their userbase does! Sounds great, right?

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John Taking a Year Off

How various social internet sites occupy our brains has been a recurring topic on here, and I think he summarizes it all pretty well. These sites are working as intended, but I don’t like that intention, and I don’t like how they work for me, personally.

My own experiences with taking time off have had limited success. I still find myself on Facebook or Tumblr or Instagram (or… or… or…) more than I would like, though I’m interacting with it less and have less expectation of interaction on them (which I think is still a net win, but not as much as I’d like). I’m not sure I’m at the point of going cold-turkey (and what shape that would take — where do I want to spend my time?) like John, but it definitely continues to be on my mind.

Twitter Departures

There seems to be a trend currently of announcing departures from Twitter. As a sampling (not the only ones, mind you), here are posts from Derek Powazek, Sean Bonner, and Wil Wheaton all announcing that they’re leaving Twitter and why. You’ll see a recurring trend: the indifferent (or even inimical) handling by Twitter of rampant toxicity, harassment, and abuse has effectively killed the community for a large number of people.

I’m hardly surprised by any of this — if anything, I’m surprised it took this long for people to leave. I’ve commented before that Twitter has become largely a rage machine, and I unfortunately don’t see a course-correction this happening any time soon (if it’s even possible). I’m mostly off it myself at this point — I still auto-post links to my blog posts, and respond to DMs and replies, but otherwise spend very little time there. I don’t personally feel a need to fully depart (and if I ever do, I’ll likely just ghost), but I also don’t foresee going back to it, either.

Like a lot of other people, I’ve joined a Mastodon instance, which will likely scratch that occasional Twitter itch for now (feel free to follow me). That said, I don’t really anticipate using it a lot — I’m feeling pretty done with the format, to be perfectly honest. In terms of online discourse, it feels like it fills the same sort of niche small-talk does in real life — sometimes it’ll lead to deeper conversations and connections with others, but mostly it’s just filling time.

Instagram “Flops”

Just to get this out of the way: when I say “flops,” I’m not talking about posting a picture that gets no likes or anything like that. I’m talking about a new type of account/method of communication that’s been popping up. The Atlantic has an excellent article talking about this: Teens Are Debating the News on Instagram.

It’s interesting. On one hand, I’m fascinated by just how much each generation strives to find a place of their own, to discuss and grow among their peers. It’s like weeds — life will find a way, and will make use of whatever environment they have available to them. Couldn’t they use forums, or Facebook groups, or blogs, or tumblr, or any of the other tools that have already come up that are arguably better suited for discourse and sharing thoughts? Maybe, maybe not. Many kids have very limited spaces for a sense of autonomy and privacy. Their web browsing is monitored by schools and parents, their phones have parental controls on what can and can’t be installed. So they make do with the tools they have available. There’s a critical mass of their peers on Instagram, and it’s generally accepted by parents and schools to have on your phone. So you use the tools you have. A big part of me says “fuck yeah, good job kiddos.”

But then there’s the other hand. The approach leaves a lot to be desired, and the limitations of the tool they chose to use create some inherent flaws in what’s happening. You are effectively signal boosting hateful things by posting them as flops, and only those who bother to read the comment beneath the image will even know that you are posting it to call out the behavior rather than to endorse it. It requires inside knowledge of what a flop even is in order to understand the context, in a medium that is far more broadly shared (it’s not like the images are segregated, they’re woven right in with the rest of your feed or in discovery). There’s also the factor of the psychological impact of immersing yourself in the negative – it has a toll.

A lot to mull over, here.

What Watson Thinks of My Personality

Via Kottke, the Watson group at IBM has created a Personality Insights service analyzing social media (tweets) to determine your personality. This is what it had to say about me:

You are inner-directed and shrewd.

You are philosophical: you are open to and intrigued by new ideas and love to explore them. You are adventurous: you are eager to experience new things. And you are solemn: you are generally serious and do not joke much.

Your choices are driven by a desire for discovery.

You are relatively unconcerned with tradition: you care more about making your own path than following what others have done. You don’t find taking pleasure in life to be particularly motivating for you: you prefer activities with a purpose greater than just personal enjoyment.

You are likely to:

  • be sensitive to ownership cost when buying automobiles
  • like historical movies
  • read non-fiction books

You are unlikely to:

  • like country music
  • be influenced by social media during product purchases
  • be influenced by family when making product purchases

It then goes on to graph out various traits and values, like openness, conscientiousness, introversion/extroversion, curiosity, etc. Nothing too surprising, seems to jive with my own sense of who I am (mostly – I do actually find taking pleasure in life to be pretty motivating, though I suppose I can see why it’d report what it did if that’s being treated as an either-or spectrum). This is both neat, and a little scary, because of the implication as to what an accurate personality read means as far as profiling and privacy are concerned.

Link: The Trust Spectrum

Raph Koster has a great writeup of The Trust Spectrum, which is a design framework he worked on in collaboration with Google’s ATAP group and Aaron Cammarata. It examines how we build (and break) trust in games, though you could extend a lot the examinations of trust to community in general (which is sort of the point: the goal was to see how we could better build social connection in games).

It’s a good read, in particular if you’re remotely interested in game design, online communities, and online games. (In a similar vein – and mentioned in Raph’s article – is Dan Cook’s article, Game Design Patterns for Building Friendships, which is also worth the read.)

Link: Maps and How Advertising Influences User Experience

Kottke links to an article comparing time estimates between Apple Maps, Google Maps, and Waze by Artur Grabowski. The observations are interesting (if imperfect, as the author notes, since there were only so many variables he was able to control for): Waze tended to underestimate how long a trip would take, while Apple Maps tended to overestimate. As Artur notes, this has an impact on the user experience:

For Apple, Maps is a basic solution for its average user who wants a maps solution out of the box. Apple Maps does not directly drive ad or subscription revenue for Apple so there is less reason for Apple to incentivize iOS users to use Apple Maps over other solutions. However, Apple does care about user experience, and sandbagging trip time estimates so that users arrive at their destination on time results in a great user experience. Hence, I believe that Apple is intentionally conservative with estimated arrival times.

At the other extreme, Waze (Alphabet) makes money through ads when you use their app. What better way to get people to use your navigation app than by over-promising short trip times when no one takes the time to record data and realize that you under-deliver? If an unsuspecting user opens Apple Maps and sees a 34-minute route and compares that to 30-minutes in Waze, the deed is done. Now Waze has a life-long customer who doesn’t realize they’ve been hoodwinked and Waze can throw at them stupidly annoying ads.

That’s the thing: advertising definitely impacts user experience, and it’s often in more subtle ways than just product placement or overt advertising. It can impact how designers and developers think about what they’re building, and what they choose to focus on. You can see it elsewhere, too: think about the shift in newsfeeds away from a chronological feed and towards an algorithmic one. As Jason notes:

If that’s happening with your mapping app, just think of how your search results, Facebook newsfeed, and Instagram feed are manipulated to be more amenable to advertising.

Link: Is Medium Following The Facebook Playbook?

Via Warren Ellis, Stowe Boyd has an article wondering Is Medium Following The Facebook Playbook? (It’s sort of ironic that the post is on Medium, but whatever.) This is written sort of in response to an interview with Matt Klinman by Sarah Aswell, How Facebook is Killing Comedy, which is also well worth your time to read.

Ev Williams, the founder and CEO of Medium, is actively discouraging the publication model that was what attracted a long list of publishers to the platform, which provided at least a few mechanisms for individual expression at the publication level: ordering of stories on the home page, recruiting contributions, and organizing by topics. Many of those publishers have left, or abandoned their publications. (I shut down Work Futures (workfutures.io) a few weeks ago, and departed for Substack and the recast Work Futures (workfutures.org).)

Now, Medium wants to manage all publishing and curation, with its own editorial staff and algorithms. A perfectly designed forest, as Klinsman suggests.

Link: Be Kind, Design

Over at Medium, Nat Dudley has a nice (lengthy, well researched with clear examples) article, Be Kind, Design, based on a talk they recently gave. Worth some consideration.

You might be asking yourselves why we’re the ones who have to care about this. After all, everyone else is treating their customers poorly, so why should we be different.

It’s a matter of scale. Like Penalosa’s urgency for good urban design in cities, we need to care because our work has reach. The work we do is part of every industry on the planet. We are defining or redefining the interaction models for every part of society, and we’re doing it at a scale we’ve never experienced before. Changes we make can affect millions of people in seconds without their knowledge or consent. Decisions we make can reinforce existing power structures and biases, or they can break them down.