The SEO Arms Race

Anil Dash has a solid post called Underscores, Optimization & Arms Races, discussing the early days of search engine optimization, and Google’s role in our tuning content and even how the internet functions to appease it. He’s coming from a background of helping create some of the early CMS and blogging tools of the time, so it’s definitely an “in the trenches” sort of perspective, which I appreciate.

Eventually, people wanted to have the whole title of their article show up in the web address. Part of this was just because it looked cool, but some folks had started to suspect that having those words in the address might help a blog post rank higher on Google. (Google was still a smaller player in the overall web search market at the time, but it was already by far the most popular search engine amongst internet geeks.)

They weren’t wrong – it improved how parseable an article was for readers, and also seemed to help with page ranking on Google. But you have to break up those words somehow, so were you going to do it with dashes, underscores, or some other character?

There was a feel of Kremlinology to the way his minor public utterances would be parsed for any hints that outsiders could glean about Google’s inner workings. But just as often, Cutts would make clear pronouncements of What To Do, and these were received by the SEO community almost as religious edicts.

Cutts recommended dashes (not for any particular technical reason as far as I can tell), and so that’s what was adopted en masse. There was never a reason underscores couldn’t have worked just as well. Now, it’s a pretty minor quibble, and realistically, one option tends to become a de facto standard eventually anyway. So why does it matter? Because the more we constrain ourselves to fit what large corporations want, the more we constrain and limit what might be possible with the internet.

Now, the challenge is to reform these systems so that we can hold the big platforms accountable for the impacts of their algorithms. We’ve got to encourage today’s newer creative communities in media and tech and culture to not constrain what they’re doing to conform to the dictates of an opaque, unknowable algorithm. We have to talk about the choices we made in those early days, even at risk of embarrassing ourselves by showing how naive we were about the influence these algorithms would have over culture.

Contra Chrome

Found via Kottke, Leah Elliott has an excellent comic up called Contra Chrome, which is an “update” on Scott McCloud’s comic that was done back in 2008 to introduce Chrome. It’s pretty well researched, and calls out a lot of the bad behavior around privacy and surveillance that Chrome does right now (and is planning to do in the future).

I’ve talked before about how Chrome’s market dominance is a bad thing, so consider this yet another reminder: use something else. If you’ve not tried Firefox in a few years, you’ll likely be quite surprised at how responsive it’s become.

Work and Pandemic Clarity

Sara Wachter-Boettcher has an article on how “Work needs to stay in its place.” Good read, and not a long one (by Medium’s estimate, you’ll be done in 9 minutes). It discusses how our relationship with work is shifting (or at least, many of us want it to shift), at least in some small part caused by the pandemic.

The loss of routines and norms caused tech and design workers to reflect on their lives — and many didn’t like what they saw: 11pm Slack messages. DEI lip service. Calls for “self-care” followed by reminders that even though the team was understaffed, the Q2 roadmap wouldn’t be changing.

People told us how their eyes felt open for the first time to how bad things really were — and it led many to reassess everything. They might not have the answers figured out yet, but one thing feels clear: they’re never going back to “business as usual.”

The post also links to a longer report, if you’re so inclined.

I’ve got a lot of feelings about work and careers and the “rat race.” To be clear, I like my job, I like my colleagues, I still put in the time and the effort when I’m working. But I still find myself looking forward to every Friday and if not dreading, at least feeling resigned to having to go to work on Monday. It’s not the work, it’s the structures of work that wear me the hell out. To paraphrase Fry Pan Jack, handing your brain over to others for 8 hours a day on the presumption that they’ll return it in an unmutilated condition feels like a sucker’s bet.

Social Media is Ruining Us

Over at the Atlantic, Jonathan Haidt has a piece on Why the Past 10 Years of American Life Have Been Uniquely Stupid. I don’t completely agree with his premise and feel like some of the examples are a bit of a reach, but the central premise – namely, that social media (and especially algorithmic social media) is rapidly eroding the social fabric and making us collectively dumber – feels pretty spot on, with some citations from research on the matter to back it up.

But gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.

Once social-media platforms had trained users to spend more time performing and less time connecting, the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.

Further:

By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous” for a few days. If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.

This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment, and their prediction of how others would react to each new action. One of the engineers at Twitter who had worked on the “Retweet” button later revealed that he regretted his contribution because it had made Twitter a nastier place. As he watched Twitter mobs forming through the use of the new tool, he thought to himself, “We might have just handed a 4-year-old a loaded weapon.”

As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.

And let’s not forget what current trends in AI end up allowing:

Now, however, artificial intelligence is close to enabling the limitless spread of highly believable disinformation. The AI program GPT-3 is already so good that you can give it a topic and a tone and it will spit out as many essays as you like, typically with perfect grammar and a surprising level of coherence. In a year or two, when the program is upgraded to GPT-4, it will become far more capable. In a 2020 essay titled “The Supply of Disinformation Will Soon Be Infinite,” Renée DiResta, the research manager at the Stanford Internet Observatory, explained that spreading falsehoods—whether through text, images, or deep-fake videos—will quickly become inconceivably easy. (She co-wrote the essay with GPT-3.)

It’s a bit of a long read, and it’s okay if you don’t 100% agree with his points, but there’s a lot there worth considering. He does end the piece somewhat hopeful, by offering some suggestions on things that could be done to help the situation. I’m a bit less optimistic that we’ll be able to implement any of those reforms, and unfortunately have no other ideas of ways to come back from our current state.

Hank Green on Seeing Both

Not much to add that wasn’t covered in the video. The world (and life) is a complex mishmash of feelings and motivations and struggles, and to see it through just one lens does both ourselves and others a disservice. Yes, there are plenty of examples of overt harm and things driven by hate, or malice, or ignorance, or sociopathic disinterest and apathy. But it’s not all of what’s happening out there, nor even most of it. It’s worth stepping back occasionally, and appreciating what there is to appreciate, even if it’s not perfect.

Lost Touch

An article from The Guardian that’s been sitting in my backlog for a while (it was published back in January, 2021), Eleanor Morgan discusses “Lost touch: how a year without hugs affects our mental health“. It’s not a particularly long read, but does have some good links to research and other information about the impact not having enough human contact in your life can have.

As adults, we may not comprehend the importance of touch even when it disappears. “We might begin to realise that something is missing, but we won’t always know that it’s touch,” says Prof Francis McGlone, a neuroscientist based at Liverpool John Moores University and a leader in the field of affective touch. “But when we talk about the problem of loneliness, we often ignore the obvious: what lonely people aren’t getting is touch.”

Certainly strikes true to me.

“Touch is a modulator that can temper the effects of stress and pain, physical and emotional. We have seen in our research that a lack of touch is associated with greater anxiety,” says [Dr. Katerina] Fotopoulou. “In times of high stress – the loss of a job, or a bereavement, for example – having more touch from others helps us cope better, particularly in calming the effects of [the stress hormone] cortisol.” Even if we’re used to not being touched a lot, after a while the need can feel very physical – sometimes described as “skin hunger” or “touch hunger”.

I also thought it was interesting to hear about CTs – nerves we have that are keyed for gentle contact:

The two square metres of skin that contain us are teeming with nerve fibres that recognise temperature, texture and itch, etc. One set of fibres exists purely to register gentle, stroking touch: the C tactile afferents (CTs). [Professor Francis] McGlone has been studying this since 1995, when it was discovered in humans. “These neurons, in the skin of all social mammals, transmit slow electrical signals to the emotional processing parts of the brain. They play a critical role in developing the social brain and our ability to withstand stress.”

I’ve discussed loneliness and depression on here before, it’s a bit of a recurring topic. I’ve seen and read other articles discussing the topic of the need for physical contact (and could have sworn I’d linked to some on here, though they seem to be escaping my search at the moment), and it’s something I’ve definitely given a lot of thought to – I’ve gone through various periods in my life where I had very little physical contact, and know from experience what a difference it can make on my general health, happiness, and wellbeing.

Efficiency != Effectiveness

Over on fs.blog, an article discussing how Efficiency is the Enemy. It’s got some solid observations, mostly gleaned from a book on the subject by Tom DeMarco called Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency. For instance:

It’s possible to make an organization more efficient without making it better. That’s what happens when you drive out slack. It’s also possible to make an organization a little less efficient and improve it enormously. In order to do that, you need to reintroduce enough slack to allow the organization to breathe, reinvent itself, and make necessary change.

Tom DeMarco

There’s been some articles already that talk about the idea of leaving room for flexibility and inspiration in creative endeavors, but I do think it applies to other kinds of work as well. The urge for “efficiency” I feel like is driven by the same Puritan-work-ethic mentality that loads up children with hours of homework every night – namely, that idleness is inherently wasteful, rather than an essential part of healthy productivity and learning.

The Challenge of Friendship

Via Kottke, an excellent article about friendship as you get older over at The Atlantic, by Jennifer Senior: “It’s Your Friends Who Break Your Heart“. It’s a fairly long read, and there’s a lot of good observations, so honestly just go read it. That said, a few bits that really struck a chord (or hit a nerve):

Continue reading “The Challenge of Friendship”

Ushering in 2022

It’s already the new year in some parts of the world, and will be here, soon. So let me just say! Happy New Year! I hope 2022 is filled with delight. Not just in big moments that punctuate periods of our lives, but in the little crevices and cracks that make up our daily lives. I hope you find the time to savor your friendships, to find that transcendent cup of coffee, to notice (and appreciate!) that moment in the afternoon when the clouds part and the world is lit up with that peculiar, golden, magic light.

I hope you find, and keep, and cultivate love, in whatever shape that takes. I hope you find joy in your journey, that you remember that the journey, not the destination, is the point. I hope that at least once this year, you find something that reminds you of a happy memory from your childhood. I hope that you make many more happy memories.

I hope that 2022 proves to be sublime, in all the best senses of the word.

I wish you all the best. Happy New Year.