Tag: Social Media

Link: Open for Business

Laura Kalbag nails transparency in business and social media in her post Open for Business over at A List Apart.

In particular, I’d like to note this:

Being open as an individual isn’t just saying everything you think without caring—that’s called being a sociopath! If you want to be transparent, you still need some kind of filter. It’s like how we might not swear in front of our grandmothers; it’s not good manners. Or how we don’t use Twitter to broadcast every meal we eat, because we’d bore our followers. Diplomacy is necessary too. Very few of us want to be honest to the point that we hurt other people.

I sometimes talk about choosing transparency in our lives, and I feel like her explanation here really describes two key points of what I’m trying to say: tact and diplomacy are not antithetical to transparency; transparency does not mean opening a firehose — you can still strive for a good signal-to-noise ratio.

Sherry Turkle on Social Media

Social media, for all of it’s bounties—and I’m very enthusiastic of all the bounties of social media—it also gives us an opportunity to hide. We perform ourselves on social media, and that is different from being ourselves on social media. That ability to perform yourself is also an ability to hide. It leads to something that I call “Fear of missing out.” You’re always watching what other people are doing and you begin to be jealous because they’re showing their best selves and you’re showing your best self. You almost become jealous of the life you live on Facebook. You have to remind yourself that it’s your life because you’re showing your best self. Sherry Turkle

Intel's Social Media Guidelines

In an excellent example of corporate social-transparency, Intel just posted their social media guidelines, which they expect their employees to follow when engaging the public. I think this is fantastic, and a great example of a major company “walking the walk” when it comes to social media and community interaction. For anyone engaging in online communities and social media interaction, they’re an excellent guide to go by.