I think it’s an interesting project in a few different ways. On one side it shows how much we all end up copying each other, and how quickly an image concept can end up feeling trite and overplayed. But it also calls out the patterns we associate with photographic composition — often the images look similar simply because that’s the best approach for shooting a particular subject, so of course there are going to be similar photos. (The same goes for some location shots: why are there 5 million+ nearly identical shots of Half Dome in Yosemite? Because the park was designed to bring you to that reveal, where you’ll say “wow” and take the shot.)
While it’s easy to take a cynical view of this sort of project, it can be viewed in other ways, too. It’s telling to see what imagery strikes people, what patterns keep coming up, and to think about why those shots in particular seem to recur. Also, there’s a certain beauty in the collections themselves, the grids of similar photos all in a row, where the repetition is a part of the piece.