Oh, AMP. You (theoretically) mean well, but you’re an ethical swampland. In that vein, some links to share: First, Jeremy Keith has an article, Ends and Means, that is worth reading, and explores both the quagmire that is AMP, and also the well-meaning mess that Mozilla is currently planning regarding locking all new features (including unrelated things like CSS) to only work if you’re on HTTPS.
It’s pretty obvious where I land on this particular topic (I mean, I even co-signed the AMP Letter). I just don’t think paternalistic behavior jives well with a message of an open internet. A real question I think they (and others) should be asking is: is this technology a management-change away from being unethical? If so, maybe you should reconsider.