John Green’s latest vlogbrothers video touches on something worth thinking about:
He’s talking about the low-calorie social media debates that drive what we call “engagement” – namely, more comments and likes or dislikes – which leads to increased view counts, and higher priority in algorithms (whether on Youtube, Facebook, Twitter, or elsewhere). I’m calling it low-calorie social media because these sorts of debates are easy to have an opinion on, but they’re not substantive (and I’d argue, often not nutritious either).
Actual engagement – something more lasting and impactful than just a like or a passing comment – is hard. It’s hard to build, it’s hard to sustain, it’s often messy. But it’s more fulfilling. Even when it leads to challenging questions or work to be done, you can at least feel like you’re making some sort of progress on something that is meaningful, whether that’s some form of volunteering, philanthropy, or do-gooding, or if it’s just deepening connections with either individuals or a community.
I think John is right that there is a place for those “instantly debatable” questions and topics. But I think it’s a lot like junk food: it’s fine as a snack, but if that’s all you’re eating, it’s just going to make you sick.