My Take on the WWDC Keynote: Net Positive

First, if you’ve not watched the WWDC Keynote yet, you can watch it here: WWDC 2016 Keynote (You can also see a write-up over at Wired and a Liveblog of the event at Engadget.) There are a few things that came up that I think are pretty notable.

First, Continuity continues to be a big push: Apple wants as seamless an ecosystem as possible across all devices and platforms in their stable of products. We started seeing some elements of this in Yosemite and El Capitan, and it looks like they’re doubling down on it in Sierra. I have some reservations about this — mainly, lock-in and whether or not it will play well with third parties. The concept itself, though, makes a ton of sense. I’m curious to see what sort of response we’ll see from Microsoft and Google in this space (MS is starting to point this direction with their push towards a single core across platforms, but at the same time we’re seeing a de-emphasis of Windows Phone, so curious how this will play out).

Second, Machine Learning. All the big players are getting into it (Siri, Alexa, Cortana, Google Assistant), and Apple has clearly invested heavily in this area, with tight integration of Siri into iOS and macOS. One thing I think is notable about Apple’s choices with this, though, is keeping the AI on-device, rather than web-driven. I’m very curious to see how this evolves in future releases.

Third, Security, Privacy, and Encryption. Several times in the keynote, they made a point of calling out that they’re NOT building profiles of user, and are keeping PII on your device, not on their servers. This emphasis on privacy (and security) pervades a number of the choices they’re making, which I applaud them for committing to. While I disagree with some of their product decisions (single-port computers, charging ports on the bottom of the new magic mouse, etc), I genuinely appreciate that they’re sticking to their guns in the face of pressure from the government.

Fourth, Opening up new APIs. A big concern I’ve had in recent releases from Apple is continued lockdown of services, where it felt like if you weren’t Apple, you couldn’t play on the playground. This release sees several integrated services get opened up to third parties (Messages, Maps, Siri being the big three to me), which gives me some hope that Apple isn’t entirely forgetting what made OS X so great.

Fifth, Swift Playground. It’s worth noting that this closed out the keynote, and for good reason. Apple is committing to bringing programming into education in a big way, by making what appears to be a robust learning app that targets youth where they are (mobile devices like iPads), teaching them a language they can directly use for real, complex applications. This is a big win for both Apple and STEM: For Apple, it gets a new generation of developers started using their tools, environment, and language, which you can bet will make an impact on what they choose to use in the future. For STEM, they’re providing free tools, free resources (entire books, including guides on how to teach it and incorporate into your curriculum), already targeted to youth. That’s awesome. You can read more about the whole initiative at their Everyone Can Code page.

It wasn’t covered in the keynote, but has been brought up elsewhere: they’re also releasing a new Apple File System, replacing the old and creaky HFS+. This is significant: Apple’s been using HFS (and then an expanded HFS+) for basically the entire time Mac OS has existed. From reports, it sounds like a robust, next-generation file system that brings some brilliant and essential features. While we likely won’t see the OS truly make the most of these new features until the version after Sierra, this is still quite interesting, and I’m excited to see what gets done with it.

Overall, it felt like a productive developer-centric keynote. It leaves me feeling cautiously hopeful about the future of the ecosystem, and that they’re placing their bets in the right places.