Depleting Cognitive Resources

Your App Makes Me Fat: a neat essay over at Serious Pony discussing research into cognitive load and why it makes sense to avoid branding noise in your user experience.

But if it’s “content” designed solely to suck people in (“7 ways to be OMG awesome!!”) for the chance to “convert”, we’re hurting people. If we’re pumping out “content” because frequency, we’re hurting people.