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Link: The Cult of the Attention Web

Good article discussing the “Attention Web” over on Medium by Jesse Weaver:

The finite nature of time means that, in the world of the attention web, the competitive landscape is all encompassing. Everything is in competition with everything else. Facebook is as much in competition with Twitter, as it is with Spotify and Apple Music, Gawker and BuzzFeed, Hulu and YouTube, Candy Crush and Two Dots, Amazon and Walmart, Xbox and Playstation, Chipotle and your family dinner table, your hobbies and your bed. Because in the attention web, time spent shopping, eating, talking, playing, or sleeping is time that you are not looking at ads. It’s why Facebook has experimented with in-feed shopping. It’s why they bought a messaging app and VR company. It’s behind their big drive into video, as well as article self-publishing. They have to compete on all fronts to win the attention war.